(Nurhafihz (BBA, Marketing) is the guest writer for abangabu.com for Marketing Mondays)
Salaam all.
Last week, I wrote about a new book project where I want you to write with me. I asked for questions, and alhamdulillah a few have put forth their contribution. (Funny thing is I replied to some questions straight away forgetting that it would be part of the book).
Be part of the project. Ask your questions and let the book grow. You can read the original post here.
Today’s marketing tip is about the “Call to Action.” In marketing, the process from a passerby or a stranger transforming into a customer can be described using the AIDA model (macam nama melayu eh):
- Attention: Why should I look at you?
- Interest: Why should I pay attention to you?
- Desire: Why should I talk to you?
- Action: Why should I give you my trust?
The Call to Action, number 4, is the conversion bit. Dollars come from here. No point you have 20,000 subscribers but they are not talking to you, engaging with you, expressing desire to join you and lastly, be part of you (action). Call to Action however is not just about including “Buy Now!” or “Call and Win…” type of words. Call to Action should be done after you have invested the time to communicate with your potential customer. Then, the call becomes relevant.
Should you end of the sale with the call to action? Let’s take the example of the greatest call to action I know… the last bit of the Azan:
- Hayya ‘alas-salāt (Make haste towards prayer)
- Hayya ‘alal-falāh (Make haste towards success)
(Continuing on…)
- Allah u Akbar x 2 (God is the greatest x2)
- Lā ilāha illallāh (There is no deity except GodThere is no deity except God)
So what’s after call to action? A reminder of the meaning of the message.
Hafihz is the leading Malay voice in marketing. Find out more by visiting his website http://www.hafihz.com
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